If You Have to Use Baby Formula You Need to Know These Fat Facts 6/18/03 -- This article is about DHA being added to some infant formulas. I took a consumer survey recently about the new formulas and commented that I am offended by adversiting that plays to a particular time of my life. I also don't like advertising that is targeted to me "as a woman" unless it is for something like bras or feminine hygiene products, in which case that fact that the target consumer is a woman should be obvious.